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More Articles by Arthur O'Connor

A Pledge for CRM Success


By

Arthur O'Connor

| CIO Insights Article Published December 6, 2001
A CRM expert outlines a 3-point pledge for IT execs that can help their CRM investments pay off.

CRM Requirements Worth Fighting For


By

Arthur O'Connor

| CIO Insights Article Published October 15, 2001
A top customer relationship management expert shares his ideas for the best approach to CRM project management.

Silver Lining to the Economic Slowdown


By

Arthur O'Connor

| CIO Insights Article Published September 5, 2001
Amid the slowdown, companies are taking a more thoughtful, intelligent and insightful approach to CRM.

CRM's Ultimate Irony


By

Arthur O'Connor

| CIO Insights Article Published August 13, 2001
A CRM expert offers the opinion that the CRM industry may rank as one of the greatest offenders of customer-friendly practices.

Getting Started With CRM


By

Arthur O'Connor

| CIO Insights Article Published June 18, 2001
A top customer relationship management columnist identifies three principles vital to setting up a system that gets the most from your customer data while keeping your organization on track.

Personalization: Coming Full Circle, Part 2


By

Arthur O'Connor

| CIO Insights Article Published May 15, 2001
A user's guide to CRM continues with a discussion of two major technologies.

Personalization: Coming Full Circle, Part 1


By

Arthur O'Connor

| CIO Insights Article Published May 14, 2001
A manager for KPMG Consulting looks at the evolution of personalization from what was a carefully defined niche strategy into a grab bag of uncoordinated, incompatible, and overlapping tactics. Part One of a handy user's guide to CRM.

CRM and What Not to Expect


By

Arthur O'Connor

| CIO Insights Article Published April 26, 2001
It's easy to see the tremendous potential of CRM, but remember: Contrary to what the gurus are saying, CRM does not offer immediate financial gains.