Build your personal brand. In the last section, we talked about the importance of “how” you know the people. Personal branding looks at a different metric – how many people know you?
Your personal brand, simply put, is how people perceive you. Whether you want it or not, you have a personal brand. Whether it is powerful enough is something that you have to determine for yourself.
You can’t build a powerful personal brand overnight but once you build it, you have shortcuts for many things in life. In this context, more importantly, you will see that your requests will get priority treatment if you have a powerful personal brand.
Craft your request for help. This, I think is the most important part of getting help. The quality and the speed with which you will receive help will depend on how you craft your request for help.
This is more of a strategy than a tactic. In fact, if you employ a tactical approach to this, your will request will probably fail. The basic premise on which your request has to be based is not on what you want to get done but on what the other person will get by fulfilling the request.
So, think about this: Can you craft your request in such a way that the other person feels you are doing him a favor by asking him to fulfill this request?
If you can do that, you can be rest assured that you will get help whenever you want for the simple reason that you are focusing on the other person rather than yourself.
In summary, for what you want to get done, your goal is now to find out that person who will benefit most by doing that work for you. Is that easy? No. Can it be done? You bet!
Rajesh Setty is the president of Foresight Plus where he partners with select business leaders to provide them and their businesses unfair and sustainable competitive advantage.
Setty also serves on the boards of multiple privately-held companies in U.S. and India. Setty’s latest book Beyond Code (Foreword by Tom Peters) was published simultaneously in U.S. and India. Setty speaks and writes frequently on topics that include entrepreneurship, leadership and open source.