However, just because Google is focused on the consumer doesnt mean that Android developers are. Plenty of business- and enterprise-specific apps have already launched for the Android. Heres a look at 15 of the most compelling ones, all currently available in the Android Marketplace.
1. TripIt Having used TripIt to stay organized during several trips over the past few months, I can vouch for its effectiveness. You simply forward your travel confirmation emails (airline, hotel, rental car, restaurant reservations, etc.) to TripIt and it will create a master itinerary for you. TripIt synchs with your calendar and social networking sites, emails alerts to colleagues, provides maps and route details and sets alarms so you dont forget to arrive at the airport with enough time to suffer through the security line. The Pro version will track your frequent flier miles and rewards points, alert you of such nuisances as gate changes or delays, and help you find an alternate flight in the event that yours has been cancelled.
2. Gist Gist is another social networking for business app. However, unlike most of these me-too apps, which I actively avoid, Ive actually downloaded and started using Gist. The Gist Android app gives users complete business profiles for their contacts including updates from social networks like Facebook and Twitter, mentions in the news, and email correspondences across multiple inboxes. Presented in context around an upcoming meeting or recent status update, Gist puts the most important information about contacts at a users fingertips.
Gist isnt perfect, especially if the signal-to-noise ratio in your inbox is low. I get dozens of pitches from dozens of companies each day, and Gist only does a so-so job, initially anyway, of figuring out which connections are of high value and which are not. You can tweak this, but it takes some doing. That said, this is a beta release, so it should improve.
Polished or not, how on earth did LinkedIn (and to a lesser extent Xobni) let an up-and-comer beat them to the punch?
Cost: Free, with a premium version in the works.
3. Locale Are you one of those annoying people whose phone is always ringing during meetings, movies and presentations? Do yourself (and everyone around you) a favor and get Locale. This app immediately transforms you from a boor into someone Miss Manners would be proud of. Based on time of day and GPS coordinates, Locale will do such things as switch off your ringer, turn down the screen brightness when your battery is low, and even save you from that sexual harassment lawsuit by switching away from your porn wallpaper when youre at work.
4. Lookout. You cant have a list of essential business apps without addressing security. Lookout provides mobile antivirus protection, while also backing up your important data. Lookout also helps you locate your phone in the event it is lost or stolen. If you think the phone is simply, say, hidden beneath your couch cushions (or you want to drive whoever stole your phone crazy), you can activate a screeching alarm. Otherwise, you can view the phones GPS coordinates in any browser.
5. TouchDown For those of you who, like me, use Gmail as your preferred method for synching Outlook to your phone, TouchDown offers an alternative with plenty of enterprise-grade features, such as remote wiping and PIN enforcement.
Brian A. Schar, Esq., Director of Intellectual Property for Cardica emailed me to nominate TouchDown. It is an easy-to-set-up and easy-to-use solution for syncing my Exchange email. I find it invaluable. Google should buy this company and bundle TouchDown standard with the Android system. TouchDown is well worth the license fee, he said.
6. Intuit GoPayment This app lets you accept credit card payments via your Android. Its billed as a way for service people to get paid on the spot, but I could see plenty of mom-and-pop stores ditching their credit card readers and using this instead. After payment is approved, the app lets you quickly email or text message a receipt to the customer.
Cost: $12.95/month + transaction fees.
7. Gmote Turn your Android into a remote control for your computers multimedia, such as music and video, and getting to why this is a business-related app presentations. Now you can stretch your legs and walk around the room during your next PowerPoint presentation while your audience is trapped in their chairs.
Thanks to Petri R.J. Darby, Director of Brand Marketing & Digital Strategy for the Make-A-Wish Foundation, for nominating GoPayment and Gmote.
8. Alarm.com For security-minded organizations physical security-minded, that is the Alarm.com app gives you the ability to monitor your security system via your phone. You can monitor video, remotely arm or disarm your system and access a searchable history of events. You can also set up the Alarm.com app to alert you anytime an alarm sounds or a motion sensor is activated.
For this roundup, Ive focused on stand-alone apps and avoided those that require big on-premise investments. Alarm.com is an exception here, since it is only useful if you have a security system in place, obviously. However, anyone so worried about security that they view security feeds on their phone will clearly have no qualms about investing in a physical security system. Thus, Ill give Alarm.com a pass.
Cost: Free (free for the app; however you must have an Alarm.com security system deployed).