"We allow for the abstract attributes of business processes that can change," Chikarmane said. "Conductor is centralized, so the total cost of ownership is lower for the customer." This was no easy task.
Chikarmane said Commerce One learned to move toward something like Conductor, with its brainy Registry, the hard way. "It was a pain to make changes when you're trying to link 5 applications. Even worse, partners who were connecting had no control within the partner organization. There was no control over what users would do within the enterprise."
Still, Chikarmane and Watts acknowledge Web services have a ways to go before they are secure and reliable, both key features of business process management. Commerce One brought in Baltimore Technologies and VeriSign for security, Sonic Software for messaging, Actional for integration, Contivo for data mapping, Cognos for analytics and Satyam for systems integration, to bolster its Web services endeavor.
While Commerce One spokespeople are pumped about their new product, analyst opinion varies from enthusiastic to skeptical. It has brought in outside parties, such as
ZapThink Senior Analyst Ronald Schmelzer, who covers the XML and Web services space, said is encouraged by the company's Conductor effort.
"The company is really focusing on the notion of using Web Services and SOAs to build composite applications as the future for their company," Schmelzer said. "Rather than working in proprietary or closed e procurement or marketplace type environments, Commerce One sees that the rapid growth in the adoption of Web Services and SOAs for B2B integration will require the sort of knowledge that Commerce One has gleaned for building composite applications comprised of discrete services. That's the focus with their Conductor platform. But rather than just building a process definition and execution tool, the company is also leveraging their deep knowledge of particular verticals to create processes and documents that meet specific needs, thus offering them a bit of a leg-up on their competition."
Shawn Willet, principal analyst at Current Analysis, said Commerce One could attract existing customers to go to Conductor, and noted the firm can ship the new platform as a basis for a new version of the sourcing/procurement applications and then encourage users to use it for new projects.
But he cautioned Commerce One against jumping into a space where so many uncertainties exist, with so broad a platform.
"It needs to pare down the ambitious plans and narrow its focus. Already it has said it will target a few verticals and that is positive. But it then needs to identify Composite Web Services Applications that are applicable to these markets and concentrate on real business problems and/or industry initiatives in this area where they company may need a new platform (for example, UCCNet). Sample processes, interfaces and templates will be helpful."
As for relying on Web services, Willett said most IT managers are receptive to Web Services and want to cut costs associated with traditional integration solutions and of purchasing new software applications. Commerce One, he said, must respond to those concerns.
Forrester Research may be the most skeptical of all, taking into account the overall struggles the software sector has faced of late. The firm predicted technological immaturity, such as the absence of robust security standards for Web services, will thwart strong Web services platform sales. meaning demand for the Conductors of the world will not take off in 2003 due to technical hurdles such as the absence of robust security standards. Adding salt to the wounds of stymied progress, Forrester expects that CIOs will buy Web services platforms from infrastructure vendors such as like IBM and Microsoft, as opposed to independent software vendors. The research firm conceded Web services will lower the cost of B2B integration, eventually maiking it a lucrative business, but the caveat is that demand for Simple Object Access Protocol (SOAP) messaging across the firewall will take time to snowball.
Commerce One's Watts and Chikarmane said they'll take that bet.