One of our customers is a casting agency, Malloy said. Previously, if an agency in New York wanted to see an actor from L.A., they had to fly them across the country. Its not hard to understand the appeal of videoconferencing in a case like that.
Other customers include the Kilpatrick Stockton law firm, which uses LifeSize for depositions and briefings, and Salud Family Health Centers, which is using the system for training and patient consultations.
Another thing forgotten in the Web 2.0 hype is how cumbersome so many IT management consoles are. Its easier and easier for end users to customize news feeds, blog spaces, and media settings, but what about the administrator supporting all of this stuff?
IT Management, Meet Mashups
FireScope is pushing the concept of mashups for IT management. According to Mark Lynd, the companys president, the typical enterprise cant keep up with its numerous point solutions.
Over half lose their effectiveness and become shelfware within the first 90 days, he said, noting that the most common cause for this is simply that IT is stretched too thin.
FireScopes Business Service Management (BSM) portal brings the mashup concept to IT management. The solution aggregates the events and interfaces of all of an organizations network applications into a Web-based portal. From the portal, IT administrators can monitor, analyze and report on their entire collection of IT solutions. The portal can be customized as end users see fit, and it is updated in real time via AJAX.
Of course, there are also all of the requisite collaboration and reporting tools, but the real value is bringing the ease of use that is a hallmark of Web 2.0 to IT pros. Just because IT experts can figure out complex systems on their own doesnt mean they should have to. Who has the time for it, especially if you are supporting a large, heterogeneous environment?