MTV Networks will pay several million dollars for what the company calls "a powerful and scalable server platform to host its new advertising sales system." The new system will include multiple HP UNIX servers and storage products, along with consulting and support from HP Services.
Some essential software will be provided by HP-MTV partner Management Sciences Associates, which will contribute to its new ad-sales hardware-software process, including program scheduling, order management, traffic and billing, all of which may improve MTV's prompt collection of revenues. The system will serve ads for MTV, MTV2, VH1, Nickelodeon, Nick-at-Nite, TV Land, CMT and TNN.
HP was quick to point out its victory over IBM for the MTV Networks contract. In a press release, HP said "the solution marks a significant HP win over IBM and includes multiple 16-way HP rp8400 servers running on PA-8700+ processors on HP-UX 11i, HP StorageWorks virtual arrays, HP MC/Serviceguard clustering software and consulting and support from HP Services."
The HP-MTV deal also points to HP's Entertainment and Media organization, which is attempting to garner other high-profile contracts. In one of its most recent advertising campaigns, HP features Shrek to highlight the company's relationship with Dreamworks.
Other media customers of HP include Blue Sky Studios, The Walt Disney Company , Walt Disney Feature Animation, Walt Disney Internet Group, Regal Cinemas Corp. , and the Sundance Film Institute.