The sharp global economic deceleration during 2009 will include a slowdown in IT spending in hardware, software, IT services and telecommunications that, overall, exceeds the decline that the IT industry experienced during 2001. Results from the full-year 2008 and 4Q08 vendor financial statements and our analysis of Gartner Customer Insights end-user inquiry data reveal concerns restricting IT spending across the globe, especially in the U.S. and Western Europe.
Historical analysis offers only limited insight because common historical patterns are not being repeated.
As a result:
The slowdown in IT spending will reduce new market penetration and will slow replacement activity.
The impact of reduced new penetration will be more strongly felt in emerging markets, while the impact of reduced replacement activity will be more strongly felt in mature markets.
Consumers and businesses will continue switching to lower-cost products, extending the life of existing devices and extending their current contracts and purchasing agreements.
However, IT is essential to running most businesses. Supporting current complex IT installations is both necessary for continued operations and a strategy for slowing down technology refresh cycles. As global economies continue to decline sharply, IT organizations worldwide are being asked to trim budgets. Plan for business and consumer spending to be curtailed during 2009 and for as low, prolonged recovery during 2010. At the same time, be alert to opportunities to help buyers with cutting costs, complying with new government regulations and taking best advantage of government rescue plans.