Insourced or Outsourced? - Buying Email Marketing Services

By Lauren Goldman

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Like it or not, email marketing is a fact of life today. Many companies are turning to providers these days to get more bang for their buck as opposed to using in-house CRM. Trying to figure out which provider to go with can be tough, so the helpful folks over at eCRM Guide.com have put together a short list of vendors and some considerations to consider when signing on to their software or services.