Business and IT: Making Music
A group of well-known and semi-known names get together and work their way through a particular artists or bands songbook, mostly (but not always) doing a pretty faithful and heartfelt take on familiar tunes.
The thing I find really fascinating is the diverse mix of musicians who participate, and how out of context they can seem at first. The most extreme example is a recent KISS tribute CD. In addition to the usual lineup of rockers, youll also find country music star Garth Brooks and soul music legend Stevie Wonder.
While those two might seem incongruous to the whole head banging, hedonistic late '70s/early '80s experience that KISS was (and curiously is again) somehow they manage to make it all workand work well.
Its a lot like whats happening in IT these days. Ever since the dot-com bubble burst the chorus has been we need to align IT with business goals. Many companies are still repeating it as though it is a future event. Yet, for a growing number of diverse companies from very different business contexts, alignment is happening.
A few companies are fully orchestrated, and many individuals are thriving in innovative IT departments and business units that are making it work, and managing it well.
This view was recently reinforced when I participated again in the CIO Forum. Much like a tribute concert, the CIO Forum brings together corporate technology end-user CIOs and CTOs with CEOs like me who represent technology vendor firms.
The venue is a cruise ship in the Atlantic, where people meet for three days, in one-on-one and small informal group sessions. There is a comfortable informality, and a passion and respect for the subject of technology. And like musicians, we stay up late.
In brief, heres what I heard:
An IT department should not manage the record store, it should be on tour driving the companies performance before a live audience. All that is non-core to creating innovations that differentiate one company from another should be seriously reviewed for selective-sourcing. After all, someone played the flugelhorn on Penny Lane, but that person was never made a member of The Beatles.
I understand and fully appreciate there are those who enjoy music and musical genres that are full of dissonance and disharmonyatonal music, hardcore punk, free-jazz, to name a fewbut, ultimately, its not the way to reach the critical mass audience.
John Bostick is president and CEO of dbaDIRECT, which provides data infrastructure management services to Fortune 1000 and Private 500 firms, including Best Buy, Big Lots, Warner Brothers, Procter & Gamble, Booz Allen Hamilton, Brookstone and Alberto Culver.