At 72 pages, I found the report a slog overall. Although theres lots of white space and diagrams that make the read a bit easier, the first 85% of the report was a trudge, filled with well-traveled notions of IT leadership. The last 15%, however, was meaty and gave me what I expected and craved from the first 62 pages.
There is a disconnect, however, between IBMs role as an industry leader and what they present in the first 85% of the report. (This is the part of the report that you can skip.)
IBM asks and answers this question in the study, and the results make up the introduction to the report. The problem is, the answer is already universally known and understood. IBM cleverly managed to turn the obvious into the complex. (They proudly share that the results of the study were derived from iterative cluster analysis, including state-of-the-art statistical and textual analysis., P. 16)
Lets call this an unimpressive lowlight.
There is nothing earth-shattering in the introduction. They present their four CIO leadership mandates (or CIO boxes as I call them), which make up the core of the study, and which are similar to other IT value models floating around consulting firms the world over.
If youre curious, I suggest skimming the introduction. And you can definitely skip the quotes -- youll be scratching your head as to the point or relevance of most of them anyway.
There are two important aspects to the introduction that are worth sharing the four leadership mandates and an incorrect comment about how the mandates interrelate.
Based on interviews with over 3,000 CIOs the world over, IBM discovered that CIOs in general receive one of four leadership mandates from the companies or organizations they serve.
Leverage - These organizations view IT as a provider of fundamental technology services. Their CIOs are asked to streamline operations for greater organizational effectiveness.
Only 14% of CIOs that IBM interviewed operate with a Leverage mandate. (Skip the full section on Leverage in the body of the report, but do read the Leverage recommendations on page 26 to better understand IBMs view of this mandate.)
Expand - CIOs from these organizations lead IT operations that help expand organizational capabilities by refining business processes and enhancing enterprise-wide collaboration.
About 48% of CIOs operate with an Expand mandate. (Skip the full section on Expand, but read the Expand recommendations on page 37 if this applies to you.)
Transform - Organizations with this mandate see IT primarily as providers of industry-specific solutions to change the business.
About 25% of CIOs operate with a Transform mandate. (Skip the full section on this as well, but read the recommendations on page 48.)
Pioneer - Here, organizations view IT predominantly as a critical enabler of the business/organizational vision.
About 13% of CIOs that IBM interviewed operate with a Transform mandate. (Again, skip the section, but read the recommendations on page 58.)
In the actual body of the report, I found it difficult to distinguish between these mandates. There is a great deal of overlap between them in IBMs dialogue. The writers even comment how CIOs operate in all four mandates, but to differing degrees.
I found this a bit confusing.
One comment in the report that I strongly disagree with appeared at the end of the introduction, on Page 19. IBM believes that These mandates are not a progression or continuum of responsibilities for CIOs.
If youre a CIO and the business mandates that you begin to pioneer profitable new services in collaboration with marketing, for example, but the business has kept you in the leverage box ... er, mandate, since your arrival a few years back, how could you possibly be successful? Its not possible to be innovative if you havent achieved strategic alignment with the business (Transform mandate), or certainly if you havent achieved tactical alignment with the business (Leverage mandate).
IBM is defining a continuum, but for some reason chooses not to see it that way. Each mandate can only be successful if the previous mandate has been solidified. And, like the Marines, no IT organization ever leaves a mandate behind. They will continue to deliver on and improve tactical, operational, strategic and innovative needs.