Among U.S. respondents, online service provider giants placed third, followed by specialist online payment players and telecommunications companies, which were rated of equal importance, retailers and technology companies.
"While KPMG believes that these forms of mobile payment will all gain some traction, our view is that M-Wallet is one of the most exciting and promising payment opportunities. M-Wallet provides the momentum to move beyond payments to participate in the entire chain of mobile commerce, from consideration and brand awareness to purchase after-sales loyalty and care," said Tudor Aw, Technology Sector head, KPMG Europe, in a statement.
M-wallet Uses mobile device as a wallet with account and transaction information stored on the devices' SIM card.
M-banking Provides for direct access to bank services and information via the mobile device.
NFC A short-range (millimeters) wireless communication technology that enables exchange between devices, such as between a cell phone and a point of sale device at a checkout counter.
Specialist online systems Online payment processing systems such as Google checkout and PayPal.
Carrier billing Purchases are charged to the mobile phone bill.
The Global Mobile Payments survey examined the leaders, opportunities, advantages and barriers in mobile payments, and was carried out by KPMG's global Information, Communications and Entertainment practice. Covering the Americas, Europe, Middle East, Asia/Africa, and Asia Pacific, the study surveyed 970 business people, including 250 in the U.S., in primarily the financial services, technology, telecommunications and retail industries.
More detailed survey results are available in the report 2011 KPMG Mobile Payments Outlook that is available upon request. In addition, KPMG also has available Monetizing Mobile: How Banks are Preserving their Place in the Payment Value Chain, a separate report based on data from the survey that focuses on the banking industry's outlook for mobile payments.