Nearly half (48%) of respondents to a global survey of more than 200 senior executives say that decision-making has quickened slightly (34%) or significantly (14%) over the past 12 months. This is the main finding of a new report, The intelligent enterprise: creating a culture of speedy and efficient decision-making. Furthermore, contrary to the popular belief that faster decision-making stems from flatter, more decentralized organizations, 38% of firms say their decision-making processes have become more centralized in the C-suite over the past 12 months. Only 16% said they shifted it to business units. We are absolutely centralizing our decision-making processes, said Angélique Wouters, chief digital officer at Boekhandels Groep Nederland (BGN), the largest book retailer in the Netherlands. "We have had to become faster because of competition and time-to-market pressure.
Still, executives at most firms admit that their ability to make good decisions needs improvement: Only 3% describe their companies as experts in using business data to drive better decisions, and fewer than one-quarter (24%) rank their firms as advanced practitioners.
Especially in trying economic times, when the swiftness of decision-making is critical, companies could put themselves at risk if they do not create effective governance policies to ensure that the data they rely on is accurate and timely, says Debra DAgostino, Deputy Director in the Americas, Industry and Management Research at the Economist Intelligence Unit.
As a result of the findings, the report recommends that executives consider the following:
About the Survey
In July and August 2009 the Economist Intelligence Unit conducted an online survey of 208 executives. Twenty-one percent were CEOs, presidents or managing directors, 45% held other C-level titles, and 23% were senior vice-presidents, vice-presidents or directors. Thirty-eight percent (38%) of respondents were located in North America, 27% in Western Europe and 23% in Asia-Pacific. Twenty-nine percent (29%) worked at companies with annual revenue of US $10B or more and 31% of respondents worked at companies with annual revenue of US $500M or less.