In the age of customer experience, is it time for a new database?
Introducing the Engagement Database — and why it's a vital part of your digital transformation.
Digital transformation is changing everything for customers. Their interactions. Their transactions. And most importantly, their expectations.
Yesterday's experience won't bring customers back today. And yesterday's transactional and analytical databases certainly can't deliver the exceptional experiences those customers will demand …
Modern business ecosystems need to rethink their approach to innovation and integration. This book is your guide to applying the power of APIs to business challenges ranging from changing business models to embracing a world of devices and sensors.