Top White Papers and Webcasts

  • The IT department often ends up leading the CRM project and is blamed when it fails through poor adoption. CRM can only help improve sales and the customer experience if it's fully and consistently adopted throughout the organization. Many companies have implemented CRM solutions, but too often, actual adoption and usage among employees remains low. A new CRM solution will contribute to your organization's success only in as much as it can help enhance what makes your company unique. To win more sales and …

  • Modern business ecosystems need to rethink their approach to innovation and integration. This book is your guide to applying the power of APIs to business challenges ranging from changing business models to embracing a world of devices and sensors.