Charting a Web 2.0 Strategy - Page 2

Mar 20, 2008

Amit Varma

Once the SBLs have been identified from the visioning process, the value curve needs to be determined based on where the vision needs to take us. The value curve may likely look something like this (example) based on the stated vision and identified SBLs:

The curve itself is determined through a quantitative (and hence non subjective) scorecard that needs to be built. Define the key drivers and score them against each dimension, apply the appropriate weight/priority and get the score. This value curve now needs to be mapped back to the 4C framework to determine which C’s play what role in your Web 2.0 solution roadmap.

It’s quite possible that you may have an overwhelming need for only 2C’s in your solution roadmap to start with and then build on the others (or not at all) and it’s absolutely fine, as long as it helps you get to your business vision. Finally, I always recommend you build out a balanced scorecard for your 4C framework and continue to monitor your evolution along your Web 2.0 roadmap. The absence of such a framework may let your solution strategy drift and you may realize the deviation a little too late.

The beauty of following a structured approach to defining your strategy is that even if Web 2.0 becomes Web 3.0, your basic approach will not change. What will likely happen is that a few new C’s or other letters will get added to your framework and your value curve will likely span across more dimensions. As the cliché goes, its all about business, technology solutions are a mere enabler. Web 2.0 and your strategy therein, are no different.

Amit Varma is general manager & head of Business Technology Consulting Practice at MindTree Consulting .

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