CIOUpdate guest columnist Jill Dyché of Baseline Consulting.">
MDM applies consistent business rules to data that ensures its reliability. That reliability is informed by the datas ability to reflect real-world facts. To be truly useful across business processes, technologies and decisions, data changes when real-world facts change, with as little latency as possible.
The need to retrofit existing processes to new tools confronts an historical resistance to change. But MDM isnt a substitute for these technologies, each of which addresses a very specific set of needs. Rather, MDM is nothing less than a disruptive innovation that solves new problems with a new solution. But that doesnt mean your existing solutions arent still important. Indeed, MDM can enhance their performance, their accuracy and their overall business value.
MDM is at its most effective when linking multiple systems for the purposes of once-and-done data reconciliation. You not only will be able to capitalize on MDMs economies of scale each time systems are added or changed, but reap the benefits of data consistency, validity and accuracy. Then, when you get asked about your "Plan B", youll give it an A+.
Jill Dyché is partner and co-founder of Baseline Consulting. She is responsible for key client work and industry analysis in the areas of data governance, business intelligence, and master data management. Jills work has been featured in major publications such as Computerworld, the Wall Street Journal, and Newsweek.com. She is a regular columnist for Information Management magazine, an Ask the Expert contributor for SearchDataManagement.com and SearchCRM.com, and a blogger for B-Eye-Network. She can be reached at firstname.lastname@example.org.