When will our beloved profession learn?
The social web is not just Twitter or FaceBook or LinkedIn. The social web is not a waste of time, and the social web is needed. The term social web describes a real-time information ecosystem designed to produce real value fast. Social media is the information―opinions, insights, experiences, and perspectives―people create for the purpose of sharing with others. Social networking is the use of tools to create a community of people used to validate, filter and consume social media. The community validates and filters social media for a purpose, and that purpose is the creation of value.
Who doesn't want that?
IT should realize the value of the social web. Want to really innovate? Want innovation that helps drive sales (what business really wants us to do)? Consider IT sponsoring social web initiatives instead of blocking them.
I know there are those of you who right now say, Hank doesnt understand our ________ [situation, predicament, etc.] We can't be transparent due to ______ [reputation, business model, etc.] Our market is different, we are subject to ______. [this or that law, regulation, etc.]
I do understand, and if you can't innovate with the public social web, why not create an internal or private social web? If you take the private route, take the time to understand what social web really means. I'll give you a hint: its not your intranet with a bulletin board
(Oh, to be fair, the last I heard Gartner blocks access to social web.)