Surprising as it may seem, most Website administrators have no idea how many people view their content. This inherent fuzziness is causing problems for commercial Websites, especially online publications desperate to make money from Internet advertising.
So the question (and challenge) becomes: How can you charge for ads when it's nearly impossible to tell advertisers how many people will see them?
See the complete story at The Christian Science Monitor's Website (even if they don't know you're there).
This article was compiled and edited by CIO Update staff. Please direct any questions regarding its content to Allen Bernard, Managing Editor.