Of course, there are excellent solutions for Web publishing and e-mail, but OCT is vastly more than that, as it includes unmanaged (or at best under-managed) content mechanisms such as:
Unlike anything "2.0", OCT is real and definitive. Unlike social software, OCT is not only about bi-directional communication and interaction, but about any network-based content creation and delivery mechanism; not just about bottom-up content processes driven by individuals and communities, but also about top-down processes driven by an enterprise.
Regardless of semantics, EMAs research makes it clear deployment of OCT in the enterprise is increasing rapidly. As employees become more attached and exposed to these technologies in their roles as consumers and users they are increasingly bringing their experiences into their workplace, and using OCT for business purposes.
Certainly, e-mail and Web publishing have led the online content revolution, and EMA sees them rated among the top five for most important ECM discipline, most important content type, and most important content delivery method.
In particular, delivery of content via e-mail already surpasses print and deliver by a factor of almost two-to-one. However, EMAs research has found that the next wave of OCT will be instant messaging, blogs, Wikis, and syndication.
Well over half of all enterprises are using these technologies today. This is set to double or even triple over the next 12 months, with enterprise usage growing for:
Alarmingly, while it is actually deployed in almost two thirds of enterprises, OCT is officially deployed in only one third of enterprises. Indeed, around 40% of enterprise OCT deployments are unofficial (and presumably unapproved), and less than 20% of enterprises are properly managing this content.