At Citrix Systems, for instance, employees who want more choice than the standard corporate offerings can opt to take a $2100 Citrix check to be spent on the computing gear the worker craves and many are selecting Apples, said Chris Fleck, vice president of community and solutions. Bring Your Own Computer is catching on in business and the big beneficiary seems to be Apple."
At television powerhouse NBC-U, many employees are offered a choice of computers that includes an Apple option, said Marc Siry, a senior vice president, who added he is personally awaiting delivery of a brand-new MacBook Air.
Apple is making an entrance into the enterprise not through the enterprises choice but by their employees personal decisions, added Steve Breiseth, a partner in Reston, VA-based IT consulting firm.
Evidence is that the onslaught will continue. Per data collected by mobility expert Good Technology, over 50 percent of enterprise activations of mobile phones were for devices running Apple iOS in the period June through September.
Still more persuasive are the results from the most recent ITIC/Sunbelt Survey of Apple use in business, which found:
Dont assume, however, that the enterprise is going Apple. Adoption has been slow, clarified Fleck, and Intels Buchholz added that people dont want to replace devices, they want to add companion devices. Devices are becoming niche usage models. That is, many executives do not want to abandon a laptop in favor of an iPad, or throw out a Windows 7 desktop computer in favor of a Mac. What they want is all of the above but deployed for specific tasks.
So it seems. iPhones continue to win enterprise fans, iPads remain atop the wish-list of must-owns, and the inevitable trickle down into actual Mac adoption is definitely occurring in business. The big complications -- and there definitely are some -- of deploying Apples in enterprise come down to two main issues, said the experts:
Device proliferation is what it is, said Bregman. Its just is something we all have to learn to deal with.
Theres an ongoing acceptance that people want to use the devices they prefer, agreed Gary Curtis, chief technology strategy at Accenture and whose research is emphatic that Millennials -- the youngest hires -- are determined to bring their technologies of choice to work.
And that means say hello to Apples in enterprise because, really, its too late to erect a high wall to keep them out.
Robert McGarvey - As a busy freelance writer for more than 30 years, Rob McGarvey has written over 1500 articles for many of the nation's leading publications―from Reader's Digest to Playboy and from the NY Times to Harvard Business Review. McGarvey covers CEOs, business, high tech, human resources, real estate, and the energy sector. A particular specialty is advertorial sections for many top outlets including the New York Times, Crain's New York, and Fortune Magazine.